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Date of the latest revision: 26-May-2020
This Privacy Notice has been designed to inform you of our policies regarding the collection, use, and disclosure of personal data.
N Technologies Oy (“N.Rich”, “we”, “us”, “our”) will be transparent with you about why and how we collect personal data.
This Privacy Notice applies to personal information that we receive while we operate as a service provider. Please note that this Privacy Notice may be revised and reissued from time to time. You should visit this page regularly to review the latest version.
What we do
We are N Technologies Oy, a Finnish company providing our business-to-business clients an Account-Based Advertising and Account-Based Analytics software platform. What this means is that we help our clients to reach their business customers easily and accurately using targeted advertising displayed for example on Facebook and various websites distributing programmatic advertising through our partners such as Google. We also help our clients to analyze the impact of their digital marketing to make it more relevant and effective.
We do not target advertising nor do we provide analytics about specific individuals based on personal details, such as name, but our clients may be interested in reaching people like you and understanding your behavior better, based on, for example, the business you are engaged in or the company you work for.
If you use a Google or Facebook account, these platforms may – depending on the settings saved in your account – link your web and app browser history with your personal account and use information from your personal account in order to personalize advertisements. You can find more detailed information on this matter from Google’s Privacy Statement and from Facebook’s Data Usage Policy.
In the course of our activities, we may process information on or related to you (“your information”) for the aforementioned purpose in the manner described in this Privacy Notice. Below, we wish to inform you about how your information, and in particular any personal data we may hold about you, is collected, used, stored, disclosed, and removed (each and all referred to as “processing”). By “personal data” we mean any information relating to you as an identified or identifiable natural person (“data subject”) – an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number or an online identifier.
What personal data do we gather and process
To reach the intended target audiences, we need to process certain data that may include information related to natural persons, in particular:
Audience data from our clients: The data we receive from our clients includes information on business customers collected in accordance with our clients’ own privacy policies and may include, for example, business email addresses and IP address ranges used by the customer as well as website activity and analytics data collected from their websites.
Other data on web and email activities: When you visit sites or services operated by our partners or view and engage with their email marketing messages, we may receive and process your log and activity data1 location data (only based on your separate permission) as well as read and set cookies2 on your computer allowing us to recognize your browser. This information may be associated with a unique random identifier allowing us to target you with advertising on other websites.
In the context of messages targeted to you, you may also be able to relay information to our clients, for example, to request for more information or ask them to contact you about their services and products. The personal data you provide through such features will be processed by our clients in accordance with their own privacy principles and policies as communicated to you on such occasion.
We do not want to identify you
Sometimes the data we receive may include information that would allow us to identify the person concerned, such as an email address. Apart from instances where you specifically wish to relay your details to our client, we will take measures to transform the data so that it can either be no longer attributed to a specific data subject at all (“anonymization”) or so that it can be attributed to a specific person only with additional information that is kept strictly separate from and never combined with the said personal data (“pseudonymization”). In the case of an email address, for example, this could mean that we discard the identifying part of the email address (and keep only the domain part), or that we transform the address with a hashing algorithm and discard the original unhashed version entirely. We will regularly review our anonymization and pseudonymization measures to ensure that they meet the above objectives.
Legal bases of the processing
In order for us to be able to process your personal data, we may rely on different legal bases, including; Your separate consent (when legally and/or contractually required): For example, when we help our clients use Google Ads for remarketing (i.e. connecting with you based on your previous interactions with a website, advertising or application), we make sure we have obtained your consent for the use of your personal data for personalization of ads through the IAB Europe Transparency & Consent Framework.
We retain your information only for as long as is necessary for the purposes detailed in this notice. Please note that the lifetime of the cookies that we set is 540 days and it will be reset every time you visit a website or see an advertisement with our tracking code. So unless you delete the cookies yourself, the cookies we set may take up to 540 days to expire from the last time you visited a web page with our tracking code.
How do we share your information
Information about our users is an important part of our business, and we are not in the business of selling it to others. We may share your information with our clients for the above-mentioned purposes and for carrying out related or complementary activities such as advertisement delivery, audience measurement, traffic analysis or demographic analysis. We may share user’s information with our affiliated companies, or from time to time use third parties to assist us with data processing, software development, hosting, database management and administrative tasks related to the processing activities described in this document. These third parties may be permitted to access your information, but they may only do so to perform these tasks on our behalf and are not allowed to disclose or use your information for any other purpose.
How do we store and secure your information
Your information is stored in accordance with this Privacy Notice and any applicable laws in secure locations and servers within the European Economic Area as follows:
Your right to opt-out
You may choose not to let us process your personal data to target advertisements to you by opt-out at any time.
You are able to opt-out of advertisement cookies we set also by adjusting the cookie settings on your browser (please see your browser Help for how to do this).
Other data subject rights
You have the right to access information about your interactions with our Service for the limited purpose of viewing and, in certain cases, updating that information
Under applicable data protection laws, you may have the right to obtain confirmation as to whether or not personal data concerning you is being processed by us, and where that is the case, access to that personal data as well as to have any inaccurate or incomplete personal data rectified or completed. In certain circumstances and/or with respect to specific data processed based on your consent, you may also have the right to request the erasure of the data or to receive the data in a structured, commonly used and machine-readable format.
Please note, however, that due to the anonymization and pseudonymization measures explained above, we are usually not in a position to identify you as a data subject and thus not able or required to fulfill the above-mentioned requests.
Please contact us for any inquiries related to exercising the above rights. We may charge you the reasonable costs of providing you access to this information where allowed by applicable law.
If you consider our processing activities of your personal data to be inconsistent with applicable data protection laws, you may lodge a complaint with the responsible supervisory authority.
California privacy rights
If you are a California resident, you have certain privacy rights as defined below in Privacy Notice for California Residents.
“Do not track” disclosures
The DNT (Do Not Track) is a web browser setting that lets you indicate whether you would prefer privacy rather than personalized content on the website or personalised advertising. If you enable DNT on your browser, N.Rich may not use your data for personalization of advertising or website content or target advertising to you on third party platforms like Google or Facebook. When DNT is enabled, N.Rich may still target advertising to you based on your on real-time data, for example information about the page content, device type and capabilities, user agent, URL and IP address. With DNT enabled, N.Rich may still set cookies on your browser and generate statistics and analytics based on your observed behaviour on websites with N.Rich Tag.
If you would like to learn how to set Mozilla Firefox so that websites do not track you, we advise you to visit the following link: http://www.mozilla.org/en-US/dnt/
If you would like to learn how to set Google Chrome so that websites do not track you, please use the following link: https://support.google.com/chrome/answer/2790761
If you would like to learn how to set Microsoft Internet Explorer or Microsoft Edge so that websites do not track you, please visit the following link: https://support.microsoft.com/en-us/search?query=do%20not%20track
Apple Safari browser no longer supports DNT, but instead of this we advise you to use the “prevent cross-site tracking” feature as described on the following link: https://support.apple.com/guide/safari/prevent-cross-site-tracking-sfri40732/mac
We do not knowingly collect, maintain, or use personal information from children under the age of 18.
N.Rich is doing business worldwide and we are taking all reasonable measures to comply with any applicable data privacy laws.
Any changes to this Privacy Notice will be published on our website.
The data controller responsible for your personal data for the purposes of the applicable European Union data protection laws is N Technologies Oy, a Finnish limited liability company (Business ID: 2624746-6); postal address c/o Kuopion Tilitieto Oy, Kirkkokatu 1, 70100 Kuopio, Finland. If you have any questions about this Privacy Notice or our data collection practices, please contact us and specify the nature of your question.
PRIVACY NOTICE FOR CALIFORNIA RESIDENTS ONLY
Effective Date: November 16, 2019
This Privacy Notice for California Residents supplements the information contained in our Privacy Notice above and applies solely to all visitors, users, and others who reside in the State of California. We adopt this notice to comply with the California Consumer Privacy Act (CCPA) and any terms defined in the CCPA have the same meaning when used in this notice.
Information We Collect
Our service collects information that identifies, relates to, describes, references is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal Information”).
In particular, we may collect the following categories of personal information from any end-user interactions with our service during the last twelve (12) months:
Category A: Audience data from our clients: The data we receive from our clients includes information on business customers collected in accordance with our clients’ own privacy policies and may include, for example, business email addresses and IP address used by the customer as well as website activity and analytics data collected from their websites.
Category B: Other data on the web and email activities: When you visit sites or services operated by our partners we may receive and process your log and activity data location data only based on your separate permission (information sent by your browser to a site you visit may include, for example, the browser type, your time of access, screen resolution, IP address, referring site URL, current site URL and search strings) as well as set cookies on your computer allowing us to recognize your browser. This information may be associated with a unique random identifier allowing us to target you with advertising on other websites.
We do not collect other categories of Personal Information.
Personal Information Use
We may use, or disclose the personal information we collect for one or more of the following business purposes:
Personal Information Sharing
We never sell any of your Personal Information to third parties, but we are using pseudonymised personal information such as cookies and IP addresses for targeting advertising through third parties. Such use may be considered “selling” according to CCPA, so we provide an option for you to opt-out from such use.
Disclose of Personal Information for a Business Purpose
In the preceding twelve (12) months, we have disclosed non-identifiable Personal Information (Category A and Category B) for a business purpose to the following categories of third parties:
Personal Information Sales
We do not sell your personal data to third parties. However, in the preceding twelve (12) months, we have shared non-identifiable Personal Information (Category A and Category B) for advertisement delivery, audience measurement, traffic analysis, or demographic analysis purposes to our affiliates, our clients, service providers as mentioned above. According to CCPA, such use of personal data may be considered as selling.
Your Rights and Choices
Under CCPA you, as a California resident (consumer), have specific rights regarding your Personal Information.
Right to Access and Data Portability Rights
You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past twelve (12) months. Once we receive and confirm your verifiable consumer requests, we will disclose to you:
Right to Require Deletion
You have the right to request that we delete any of your Personal Information that we collect from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers or clients to delete) your Personal Information from our records, unless an exception applies.
We may deny your deletion request if retaining that Personal Information is necessary for us, our clients or our service providers to:
Processing customer requests
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by sending us a letter on email email@example.com.
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. If you have not provided an email address, but have provided a mailing address, we will deliver our written response by mail. If you have provided an email account, we will deliver our written response to that email. We are not taking any responsibility for delivery failures because of faulty email- or mailing address.
Any disclosures will only be available for a 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable.
Personal Information Sales Opt-Out and Opt-In Rights
If you are 16 years of age or older, you have the right to direct us to not to use your Personal Information at any time for any purpose (the right to opt-out). We do not use the Personal Information of consumers we actually know are less than 16 years of age. In general, we do not collect any Personal Information about children. If we discover that we have unknowingly collected Personal Information from these children, we will delete such data. If you believe we have collected Personal Information from a child, please contact us via email at firstname.lastname@example.org.
Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize use of Personal Information. However, you may change your mind and opt back in to the use of Personal Information at any time from here. We will only use Personal Information provided in an opt-out request to review and comply with the request.
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
Changes to our Privacy Notice
We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this Privacy Notice, we will notify you on the Website.
Other Privacy Notices of ours
1 Information sent by your browser to a site you visit may include, for example, the browser type, your time of access, screen resolution, IP address, referring site URL, current site URL and search strings.
2 A cookie is a small text file sent to your computer when you visit a website, allowing site operators and their partners to store, for example, user preferences and IDs. The site that places the cookie has permission to read its contents each time it communicates with your browser.*