Cross-channel ABM Advertising Platform

N.Rich delivers 10x ABM ad impression volume and 25x ABM click volume compared to other ABM platforms.

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Our Clients

N.Rich has 100+ clients across the world, including enterprises like GE Healthcare and scaleups like Voxbone.

Verizon

Allianz

Voxbone

AT&T

Bank of America

BASF

Schneider-Electric

ThyssenKrupp

Goldman Sachs

ABB

Tieto

IBM

Verified Target Account Cost-per-Click (CPC) Comparison with $110K Budget

N.Rich ABM vs. Major B2B Ad Channels

“Finally a solution for high volume verified target account clicks”

The table is based on N.Rich Analytics data and customer interviews from 2019.

Advertising Channel	ABM CPC	Target Acc. Verification Rate	Verified target account CPC	Verified Target Account clicks w/ $110K	Account Targeting	Primary target Account Click verification method
N.Rich ABM ¹	$ 8.7	67 %	$ 13.0	8,471	Cookie	Cookie and IP Address (cookieless)
LinkedIn Ads	$ 5.6	6 %	$ 93.5	1,179	Registration	Form fill
Terminus ²	$ 141.0	72 %	$ 196.0	562	None	IP Address
Prog. Display: IP / Cookie	$ 143.0	74 %	$ 193.0	569	IP Address	IP Address / Cookie
Demandbase ABM	$ 155.0	78 %	$ 198.7	554	IP Address	IP Address

1 N.Rich ABM includes Google Responsive Display, Facebook, Instagram, YouTube, and Programmatic display as ABM channels

2 Terminus analysis was based on just three client interviews

What happens if you address the ABM advertising problems with Demandbase? What happens if you don’t?

Easy To Use ABM Automation For Enterprises

Account-Based Advertising
Website Personalisation
ABM Analytics
Security Certified Data Integrations

1
ABM One-to-Many Results

High return on advertising spend with 10x ad impressions and 25x clicks.

2
For Demandbase User

Complements Demandbase by providing a tool for ABM advertising results.

3
Easy-to-use SaaS

Transparent SaaS instead of a managed service like the Demandbase ad components.

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1
Increase Content Conversions

Increase website content conversions and show more influence to sales revenue.

2
CRM Based Recommendations

Personalise recommendations using CRM data instead of generic averages.

3
No IT overheads

CMS agnostic easy-to-install responsive recommendation widget.

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1
Increase Marketing ROI

Expand the impact of marketing beyond leads to advertising, content, website, and marketing automation.

2
Opportunity Attribution

Show results in CRM as marketing influenced sales opportunities.

3
Lead To Account Mapping

Map leads to accounts and attribute engagement to sales opportunities.

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1
Integrations to all key platforms

Integrate securely with Salesforce, Eloqua, Pardot, Marketo and Hubspot.

2
CRM Data Driven Workflows

Transform Sales and Marketing alignment with a holistic top-to-bottom dataset

3
Streamline Operations

Real-time connections improve processes and lower costs of manual work.

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Account-Based Advertising Website Personalisation ABM Analytics Integrations

Are the ABM advertising results the only benefit of ABM? What are you missing now?

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How N.Rich Can Help With ABM One-to-Many? Do you have any challenges?

Cross-channel ABM Bidder

N.Rich cross-channel bid manager makes 25x more results possible when compared to Demandbase*.

Global ABM Reach

N.Rich ABM’s targeted account reach includes 85% of the total global digital advertising inventory.

Account and User Analytics

Stop suffering from unidentified ABM traffic — finally get all ad analytics on the account and user level.

N.Rich Magic Wave™: Account-Based Advertising Q3 2019 Read the ABM Platform 2019 Report and understand the value-for-money and optimal use of the most popular ABM platforms today. Download Now

Case: LinkedIn vs. N.Rich A real-life case study of how a Fortune 100 enterprise used LinkedIn Ads and N.Rich in parallel to maximize their ABM advertising results. The case study shows how N.Rich complements LinkedIn Ads. Download Now

Testimonial: ABM Advertising Results

KPIT highlights N.Rich’s ABM advertising results and unique ABM capabilities for Google and Facebook.

Why do Demandbase Users Choose N.Rich?

Enterprise Cyber Security

Certified, enterprise-grade, data protection controls ensure that your sensitive data is safe. These controls comply with ISO/IEC 27002.

Complements Demandbase

No switching costs. Complements Demandbase by providing a unique component of ABM advertising.

ABM Advertising Results

Get 25x ABM traffic volumes vs. Demandbase and get a better account and user analytics when compared to LinkedIn Ads.

SaaS With Transparency

Demandbase Managed Service for ABM ads is now transformed into an easy-to-use SaaS tool with transparency.

My team can now finally show how marketing is contributing to the sales

Hanna Vesenterä, Marketing Director, Atea

My team can now finally show how marketing is contributing to sales.