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Cross-channel ABM Advertising Platform

N.Rich delivers 10x ABM ad impression volume and 25x ABM click volume compared to other ABM platforms.

Verified Target Account Cost-per-Click (CPC) Comparison with $110K Budget

N.Rich ABM vs. Major B2B Ad Channels

“Finally a solution for high volume verified target account clicks”

The table is based on N.Rich Analytics data and customer interviews from 2019.

Advertising Channel ABM CPC Target Acc. Verification Rate Verified target account CPC Verified Target Account clicks w/ $110K Account Targeting Primary target Account Click verification method
N.Rich ABM 1 $ 8.7 67 % $ 13.0 8,471 Cookie Cookie and IP Address (cookieless)
LinkedIn Ads $ 5.6 6 % $ 93.5 1,179 Registration Form fill
Terminus 2 $ 141.0 72 % $ 196.0 562 None IP Address
Prog. Display: IP / Cookie $ 143.0 74 % $ 193.0 569 IP Address IP Address / Cookie
Demandbase ABM $ 155.0 78 % $ 198.7 554 IP Address IP Address

1 N.Rich ABM includes Google Responsive Display, Facebook, Instagram, YouTube, and Programmatic display as ABM channels

2 Terminus analysis was based on just three client interviews

What happens if you address the ABM advertising problems with Demandbase? What happens if you don’t?

Easy To Use ABM Automation For Enterprises

  • Account-Based Advertising
  • Website Personalisation
  • ABM Analytics
  • Security Certified Data Integrations
  • 1
    ABM One-to-Many Results
    High return on advertising spend with 10x ad impressions and 25x clicks.
    2
    For Demandbase User
    Complements Demandbase by providing a tool for ABM advertising results.
    3
    Easy-to-use SaaS
    Transparent SaaS instead of a managed service like the Demandbase ad components.
  • 1
    Increase Content Conversions
    Increase website content conversions and show more influence to sales revenue.
    2
    CRM Based Recommendations
    Personalise recommendations using CRM data instead of generic averages.
    3
    No IT overheads
    CMS agnostic easy-to-install responsive recommendation widget.
  • 1
    Increase Marketing ROI
    Expand the impact of marketing beyond leads to advertising, content, website, and marketing automation.
    2
    Opportunity Attribution
    Show results in CRM as marketing influenced sales opportunities.
    3
    Lead To Account Mapping
    Map leads to accounts and attribute engagement to sales opportunities.
  • 1
    Integrations to all key platforms
    Integrate securely with Salesforce, Eloqua, Pardot, Marketo and Hubspot.
    2
    CRM Data Driven Workflows
    Transform Sales and Marketing alignment with a holistic top-to-bottom dataset
    3
    Streamline Operations
    Real-time connections improve processes and lower costs of manual work.

Are the ABM advertising results the only benefit of ABM? What are you missing now?

How N.Rich Can Help With ABM One-to-Many? Do you have any challenges?

Cross-channel ABM Bidder
N.Rich cross-channel bid manager makes 25x more results possible when compared to Demandbase*.
Global ABM Reach
N.Rich ABM’s targeted account reach includes 85% of the total global digital advertising inventory.
Account and User Analytics
Stop suffering from unidentified ABM traffic — finally get all ad analytics on the account and user level.
N.Rich Magic Wave™: Account-Based Advertising Q3 2019 Read the ABM Platform 2019 Report and understand the value-for-money and optimal use of the most popular ABM platforms today. Download Now
Case: LinkedIn vs. N.Rich A real-life case study of how a Fortune 100 enterprise used LinkedIn Ads and N.Rich in parallel to maximize their ABM advertising results. The case study shows how N.Rich complements LinkedIn Ads. Download Now

Testimonial: ABM Advertising Results

KPIT highlights N.Rich’s ABM advertising results and unique ABM capabilities for Google and Facebook.

Why do Demandbase Users Choose N.Rich?

Enterprise Cyber Security
Certified, enterprise-grade, data protection controls ensure that your sensitive data is safe. These controls comply with ISO/IEC 27002.
Complements Demandbase
No switching costs. Complements Demandbase by providing a unique component of ABM advertising.
ABM Advertising Results
Get 25x ABM traffic volumes vs. Demandbase and get a better account and user analytics when compared to LinkedIn Ads.
SaaS With Transparency
Demandbase Managed Service for ABM ads is now transformed into an easy-to-use SaaS tool with transparency.

My team can now finally show how marketing is contributing to the sales

Hanna Vesenterä, Marketing Director, Atea

My team can now finally show how marketing is contributing to sales.

Hanna Vesenterä, Marketing Director, Atea

Goliath is not the best anymore. Are you ready to address the ABM advertising problems internally?