Growth CMO 2018: Information Technology and Services
May
9
11:00 AM11:00

Growth CMO 2018: Information Technology and Services

The invitation only FAST Digital Growth Webinar focuses on how to solve Information Technology and Services CMO’s most common problems with business growth; generating new enterprise customers and reporting business impact of marketing spend.

The webinar covers international best practices of three strategic core areas for marketing in the IT industry:

  • Marketing big data and AI
  • Account Based Marketing and
  • Modern metrics and reporting

The Webinar provides actionable insights among others in the following topics:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in IT there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 9 at 10 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Stahlberg   CEO, N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Stahlberg

CEO, N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO, N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO, N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

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Name
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Growth CMO 2018: Telecommunications
May
9
1:00 PM13:00

Growth CMO 2018: Telecommunications

Invitation only FAST Digital Growth Webinar for Telecommunications CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Telecommunications there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 9 at 13 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

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Name
View Event →
Growth CMO 2018: Mechanical and Industrial Engineering
May
9
2:30 PM14:30

Growth CMO 2018: Mechanical and Industrial Engineering

Invitation only FAST Digital Growth Webinar for Mechanical and Industrial Engineering CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Mechanical and Industrial Engineering there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 9 at 14.30 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →
Growth CMO 2018: Machinery
May
14
1:00 PM13:00

Growth CMO 2018: Machinery

Invitation only FAST Digital Growth Webinar for Machinery CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Machinery there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 14 at 13 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →
Growth CMO 2018: Electrical Engineering
May
14
2:30 PM14:30

Growth CMO 2018: Electrical Engineering

The invitation only FAST Digital Growth Webinar focuses on how to solve Electrical Engineering CMO’s most common problems with business growth; generating new enterprise customers and reporting business impact of marketing spend.

The webinar covers international best practices of three strategic core areas for marketing in the Electrical Engineering industry:

  • Marketing big data and AI
  • Account Based Marketing and
  • Modern metrics and reporting

The Webinar provides actionable insights among others in the following topics:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Electrical Manufacturing there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 14 at 14.30 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →
Growth CMO 2018: Biotechnology
May
15
10:00 AM10:00

Growth CMO 2018: Biotechnology

Invitation only FAST Digital Growth Webinar for Biotechnology CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Biotechnology there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 15 at 10 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →
CMO 2018: Mining & Metals
May
15
1:00 PM13:00

CMO 2018: Mining & Metals

Invitation only FAST Digital Growth Webinar for Mining & Metals CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Mining & Metals there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 15 at 13 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →
CMO 2018: Computer Networking
May
15
2:30 PM14:30

CMO 2018: Computer Networking

Invitation only FAST Digital Growth Webinar for Computer Networking CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Computer Networking there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 15 at 14.30 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →
CMO 2018: Accounting
May
16
10:00 AM10:00

CMO 2018: Accounting

Invitation only FAST Digital Growth Webinar for Accounting CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Accounting there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 16 at 10 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →
CMO 2018: Industrial Automation
May
16
1:00 PM13:00

CMO 2018: Industrial Automation

Invitation only FAST Digital Growth Webinar for Industrial Automation CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Industrial Automation there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 16 at 13 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

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CMO 2018: Construction
May
16
2:30 PM14:30

CMO 2018: Construction

Invitation only FAST Digital Growth Webinar for Construction CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Construction there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 16 at 14.30 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

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Name *
Name
View Event →
CMO 2018: Research
May
17
10:00 AM10:00

CMO 2018: Research

Invitation only FAST Digital Growth Webinar for Research CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Research there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 17 at 10 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

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Name *
Name
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CMO 2018: Oil & Energy
May
17
1:00 PM13:00

CMO 2018: Oil & Energy

Invitation only FAST Digital Growth Webinar for Oil & Energy CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Oil & Energy there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 17 at 13 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

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Name *
Name
View Event →
CMO 2018: Public Safety
May
17
2:30 PM14:30

CMO 2018: Public Safety

Invitation only FAST Digital Growth Webinar for Public Safety CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Public Safety there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 17 at 14.30 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →
CMO 2018: Facilities Services
May
22
10:00 AM10:00

CMO 2018: Facilities Services

Invitation only FAST Digital Growth Webinar for Facilities Services CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Facilities Services there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 22 at 10 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →
CMO 2018: Defense & Space
May
22
1:00 PM13:00

CMO 2018: Defense & Space

Invitation only FAST Digital Growth Webinar for Defense & Space CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Defense & Space there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 22 at 13 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →
CMO 2018: Computer Hardware
May
22
2:30 PM14:30

CMO 2018: Computer Hardware

Invitation only FAST Digital Growth Webinar for Computer Hardware CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Computer Hardware there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 22 at 14.30 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →
CMO 2018: Chemicals
May
23
10:00 AM10:00

CMO 2018: Chemicals

Invitation only FAST Digital Growth Webinar for Chemicals CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Chemicals there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 23 at 10 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →
CMO 2018: Renewables & Environment
May
23
1:00 PM13:00

CMO 2018: Renewables & Environment

Invitation only FAST Digital Growth Webinar for Renewables & Environment CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Renewables & Environment there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 23 at 13 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →
CMO 2018: Management Consulting
May
23
2:30 PM14:30

CMO 2018: Management Consulting

Invitation only FAST Digital Growth Webinar for Management Consulting CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Management Consulting there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 23 at 14.30 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

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CMO 2018: Hospital & Health Care
May
24
to May 25

CMO 2018: Hospital & Health Care

Invitation only FAST Digital Growth Webinar for Hospital & Health Care CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Hospital & Health Care there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 24 at 10 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →
Growth CMO 2018: Computer Software
May
24
1:00 PM13:00

Growth CMO 2018: Computer Software

Invitation only FAST Digital Growth Webinar for Computer Software CMO's. The Webinar focuses on the following three areas:

  1. How to identify most potential accounts for new business?
  2. How to report marketing impact with CFO-friendly metrics?
  3. How to optimise media budget to shorten prospects' buying cycles?

For CMO's in Computer Software there is increasing pressure to generate growth from new markets. Entering these unfamiliar markets requires long term building of awareness about the brand and it's value proposition. However, turning the slow awareness building and long buying processes into fast growth requires going beyond events and traditional advertising.

Growth CMO 2018 Webinar will introduce practical methods and tools for identifying the low hanging fruits for fast growth, ensuring budgets are used for shortening the buying cycles and for reporting marketing impact over time in a way that is endorsed by CFO. 

Join us May 24 at 13 (CEST) and learn how to:

  • How to discover high potential new accounts from new markets
  • How to take full advantage of the data assets that you already have
  • How to verify audience interest towards your offering before starting media spend
  • Why media-first sucks and audience-first rocks for B2B enterprise?
  • How does investment to own technology stack translate into ROI
  • How to implement closed-loop reporting from first media impression all the way to closed won deals
  • Why does it matter that B2B decision makers use 760 mins a week in Facebook vs. 28 minutes on Linkedin?
  Markus Ståhlberg   CEO N.RICH  Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

Markus Ståhlberg

CEO
N.RICH

Markus Stahlberg has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CEO of N.RICH, a Marketing Technology software provider for B2B Enterprises in the IT, manufacturing and engineering area. Markus has co-authored a pioneering book in the context of MarTech called Multi-Channel Marketing Ecosystems (Kogan Page).

  Ville Maila   COO N.RICH  Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

Ville Maila

COO
N.RICH

Ville Maila is a marketing technology evangelist, entrepreneur and author. Ville has been focusing to MarTech space +10 years especially focusing to enterprise solutions. His main research area is predictable analytics related to the sales and marketing funnel. Particularly building data flows which connects dots from advertising to marketing automation and CRM. Ville has co-authored a pioneering book in the context of MarTech: Multi-Channel Marketing Ecosystems (Kogan Page).

 
 

REGISTER TO WEBINAR

Name *
Name
View Event →