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A collection of stories about marketing influenced revenue, our ABM capabilities, our ABM research, and the ever-changing face of our firm.
In a world where data plays a vital role in practically every business decision-making process, no wonder we are witnessing rising interest among B2B marketers in Data Management Platforms (DMP). A DMP is a software designed to sort out unharmonized data from multiple sources to build well-specified audience segments for marketing (primarily, advertising) purposes. Almost[…]
Leads-driven marketing misses half the picture. The traditional enterprise marketing environment is much too focused on leads and the volume of leads, which points to a significant misconception about the modern buying process. Contrary to common perception, it is not straightforward but rather labyrinth-like. Many people involved pursue different goals and are interested in different[…]