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N.Rich complements the Demandbase ad components by providing 10x more ABM ad impressions and 25x more ABM clicks.
N.Rich ABM vs. Major B2B Ad Channels
“Finally a solution for high volume verified target account clicks”
The table is based on N.Rich Analytics data and customer interviews from 2019.
|Advertising Channel||ABM CPC||Target Acc. Verification Rate||Verified target account CPC||Verified Target Account clicks w/ $110K||Account Targeting||Primary target Account Click verification method|
|N.Rich ABM 1||$ 8.7||67 %||$ 13.0||8,471||Cookie||Cookie and IP Address (cookieless)|
|LinkedIn Ads||$ 5.6||6 %||$ 93.5||1,179||Registration||Form fill|
|Terminus 2||$ 141.0||72 %||$ 196.0||562||None||IP Address|
|Prog. Display: IP / Cookie||$ 143.0||74 %||$ 193.0||569||IP Address||IP Address / Cookie|
|Demandbase ABM||$ 155.0||78 %||$ 198.7||554||IP Address||IP Address|
1 N.Rich ABM includes Google Responsive Display, Facebook, Instagram, YouTube, and Programmatic display as ABM channels
2 Terminus analysis was based on just three client interviews